Hi! I build brand systems, shape stories, and experiment new things with AI.
01. Neue Galerie New York
04. Rolling Loud Festival
2025
Brand Identity
Typeface Design
AI-assisted Art Direction
AI image creation
Motion Design
While smoothies are typically seen as light refreshments, DUNDUN reimagines them as complete, drinkable meals. The brand focuses on creating smoothies that are quick, nutritious, and filling enough to support people throughout their day.
The name DUNDUN comes from the Korean word “dundun hada”, meaning satisfying and nourishing. It also echoes the English word done, capturing the feeling of completing a meal quickly and effortlessly.
By redefining the role of smoothies, DUNDUN proposes a simple solution for modern routines — allowing people to nourish themselves even when time is limited.
Meal, done.